{"product_id":"modern-marketing","title":"Modern marketing: Marketing strategies in offline and online environments","description":"\u003cp data-mce-fragment=\"1\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003eTitle:\u003c\/strong\u003e\n  \u003cspan\u003e\u003c\/span\u003eModern marketing \u003cbr data-mce-fragment=\"1\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003eSubtitle:\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e Marketing strategies in offline and online environments\u003cbr data-mce-fragment=\"1\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003eSubject Classification: \u003c\/strong\u003e\n  \u003cspan data-mce-fragment=\"1\"\u003e\n    \u003cspan\u003eBusiness and Management, Artificial Intelligence, Economics and Finance\u003c\/span\u003e\n    \u003cstrong\u003e \u003c\/strong\u003e\n  \u003c\/span\u003e\n  \u003cbr data-mce-fragment=\"1\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003eBIC Classification: \u003c\/strong\u003eKJM, KJMV, KJQ \u003cbr data-mce-fragment=\"1\"\u003e\n  \u003cmeta charset=\"UTF-8\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003eBISAC Classification: \u003cspan\u003e\u003c\/span\u003e\n  \u003c\/strong\u003e\n  \u003cspan data-mce-fragment=\"1\"\u003e\n    \u003cspan\u003eBUS043000, BUS008000, BUS020000\u003c\/span\u003e\n  \u003c\/span\u003e\n  \u003cbr data-mce-fragment=\"1\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003eBinding:\u003c\/strong\u003e\n  \u003cspan data-mce-fragment=\"1\"\u003e Hardback, eBook\u003c\/span\u003e\n  \u003cbr data-mce-fragment=\"1\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003ePlanned publication date:\u003c\/strong\u003e\n  \u003cspan data-mce-fragment=\"1\"\u003e Aug 2026\u003c\/span\u003e\n  \u003cbr data-mce-fragment=\"1\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003eISBN (Hardback):\u003c\/strong\u003e\n  \u003cspan\u003e\u003c\/span\u003e978-1-80866-039-9 \u003cbr data-mce-fragment=\"1\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003eISBN (eBook):\u003c\/strong\u003e\n  \u003cspan\u003e\u003c\/span\u003e978-1-80866-040-5 \u003cbr data-mce-fragment=\"1\"\u003e\n  \n  \n\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ee-books available for libraries from \u003cspan\u003e \u003c\/span\u003e\n  \u003ca href=\"https:\/\/about.proquest.com\/products-services\/ebooks\/ebooks-main.html\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/about.proquest.com\/products-services\/ebooks\/ebooks-main.html\"\u003e\n    \u003cstrong data-mce-fragment=\"1\"\u003eProquest\u003c\/strong\u003e\n  \u003c\/a\u003e\n  \u003cspan\u003e \u003c\/span\u003eand \u003cspan\u003e \u003c\/span\u003e\n  \u003ca href=\"https:\/\/www.ebsco.com\/products\/ebooks\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.ebsco.com\/products\/ebooks\"\u003e\n    \u003cstrong data-mce-fragment=\"1\"\u003eEBSCO\u003c\/strong\u003e\n  \u003c\/a\u003e \n  \u003cmeta charset=\"utf-8\"\u003e\n  \u003cspan data-mce-fragment=\"1\"\u003ewith non-institutional availability from \u003c\/span\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003e\n    \u003ca href=\"https:\/\/play.google.com\/store\/books\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/play.google.com\/store\/books\"\u003eGooglePlay\u003c\/a\u003e\n  \u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor larger orders, or orders where you require an invoice, contact us  \u003cspan id=\"cloak8074a48c555b85c31ec4347354a45e96\" data-mce-fragment=\"1\"\u003e\n    \u003ca href=\"mailto:admin@ethicspress.com\" data-mce-fragment=\"1\" data-mce-href=\"mailto:admin@ethicspress.com\"\u003eadmin@ethicspress.com\u003c\/a\u003e\n  \u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cp class=\"MsoNormal\"\u003e\n  \u003cspan\u003eModern Marketing: Marketing Strategies in Offline and Online Environments provides a comprehensive analysis of contemporary marketing practices, navigating the complex interplay between traditional and digital realms. Today's mareting professional needs to be a good IT specialist, digital marketing specialist, content specialist, data analyst, pay-per-click (PPC) specialist who plans and manages paid or organic online advertising campaigns; SEO specialist who works on optimizing content for better visibility in search engines; content marketing specialist who creates and distributes relevant content to attract and engage a target audience; web analytics data analyst through which consumer behavior can be understood and marketing strategies can be optimized; social media specialist, who deals with the presence of campaigns on social media platforms, and so on. The role is changing rapidly and profoundly.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThe book positions modern marketing strategy within the context of the social economy. It examines the evolution and integration of the marketing mix, exploring how foundational strategies for product, pricing, placement, and promotion are adapted and reimagined for both physical and virtual markets. It explores influencing factors—from environmental and cultural to legislative and political—that shape market structures. A significant contribution of this work is its forward-looking perspective on the integration of artificial intelligence into marketing policies and the challenges and opportunities this presents. Drawing on critical and strategic perspectives, this work offers a nuanced guide for implementing effective integrated marketing campaigns. It is essential reading for business and economic specialists, researchers, and students, as well as for a wider audience seeking to understand the profound changes transforming the modern business environment.\n\u003c\/p\u003e\n\u003ch5\u003eBiography\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\n  \u003cstrong data-mce-fragment=\"1\"\u003e\n    \u003cmeta charset=\"utf-8\"\u003e\n    \u003cspan data-mce-fragment=\"1\"\u003eAuthor(s):\u003c\/span\u003e \n  \u003c\/strong\u003e\n  \u003cspan data-mce-fragment=\"1\"\u003eDr Adina Claudia Neamțu is Professor of  Marketing at Constantin Brâncuși University, Management and Business Administration Department, in Romania. She is the author of numerous articles and books in the field of marketing, critical and strategic perspectives in marketing and organization studies, at the intersection between spacne offline and online. Dr Liviu Neamțu is an Associate Professor at Constantin Brancusi University Faculty of Economics, Targu Jiu, Romania, researching in management and marketing.\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5 class=\"p1\" data-mce-fragment=\"1\"\u003e\n  \u003cspan data-mce-fragment=\"1\"\u003eReviews\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eThis title is currently being reviewed. Please check back for further updates in due course.\u003c\/p\u003e","brand":"Ethics Press","offers":[{"title":"Hardback","offer_id":56789846262146,"sku":null,"price":87.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/ethicspress.com\/products\/modern-marketing","provider":"Ethics Press","version":"1.0","type":"link"}