"The Nazi doctors’ trial is rightly remembered for the judges' ten rules for the ethical conduct of human experiments, known as the Nuremberg Code. Lauren Small compellingly and elegantly imagines the remarkable characters and the drama of ideas behind the scenes."
- Dr. Jonathan Moreno, David and Lyn Silfren University Professor at the University of Pennsylvania, USA
"There are relatively few books on the problem of reducing gun shootings. This book is distinctive in applying social marketing research principles to yield insights. Nancy Lee is the best person that I can think of to write masterfully on this topic."
- Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Illinois, USA
