Title: New Perspectives in Critical Marketing and Consumer Society
Subtitle: A Contemporary Essay Collection
Subject Classification:  Business and Management, Equality Diversity Inclusion, Gender Studies  
BIC Classification: KJ, JF
BISAC Classification: BUS043000, BUS008000, BUS016000
Binding: Hardback, eBook
Publication date: 26 Nov 2024
ISBN (Hardback): 978-1-80441-824-6
ISBN (eBook): 978-1-80441-825-3

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Description

This book adopts a unique perspective in critically evaluating new perspectives of marketing that fall within ethical constructs, including EDI (equality, diversity and inclusivity), gendered implications and perspectives, sustainability (people and planet) and intersections with consumer culture. Marketing is often criticised as being commercially focused – profit over people. This book suggest that marketers could and should include consideration for progressive societal discourse and provides examples of how this can be conceptualised within current markets by using contemporary marketing examples and insights from consumer society.

This edited collection of chapters addresses topical events, from the Met Gala to the FIFA World Cup, as well as examining the music, fashion and media industries, to reflect upon the way in which societal ideologies and discourse are evolving. It offers a new, contemporary lens through which marketing can be understood within consumer society.

The book will be of interest to undergraduate and postgraduate business and marketing students; academics seeking to develop the curriculum, lecture content, and assessment design; and marketers/practitioners who want to engage with topical marketing discourse. It provides a glimpse into the future of markets and marketing.

Biography

Editor(s):  Dr. Elaine Ritch is a Reader in Fashion, Marketing, and Sustainability, Glasgow Caledonian University; Jennifer Brown is Lecturer in Marketing at Glasgow Caledonian; Dr Julie McColl is Assistant Professor at Heriot Watt University and works across a number of universities in the UK; and Margie Shields is a Lecturer in Marketing at Glasgow Caledonian University, Scotland, United Kingdom.

Reviews

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