Title: Ethical Revenue Management in the Spa and Wellness Industry
Subtitle: Profit, People, and Wellbeing
Subject Classification:  Business and Management  
BIC Classification: KJ, KJG
BISAC Classification: BUS008000, BUS081000, BUS070080
Binding: Hardback, eBook
Planned publication date: Jun 2026
ISBN (Hardback): 978-1-83711-694-2
ISBN (eBook): 978-1-83711-695-9

e-books available for libraries from   Proquest  and   EBSCO   with non-institutional availability from  GooglePlay

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Description

This book is one of the first comprehensive treatments of spa revenue management. It documents the evolution of revenue management from the airline industry to hospitality, highlighting key ethical dilemmas along the way. The text provides a critical review of how revenue management practices have been implemented—and in some cases underutilized—within spa settings. It explores the complexities of spa capacity management, examines innovative approaches to spa-specific performance metrics, and presents in-depth case studies. Finally, it offers a forward-looking framework that integrates Customer Relationship Management, workforce considerations, wellbeing outcomes, and AI-driven strategies.

The book will appeal to academics and students in hospitality, tourism, business, and applied ethics, and is a valuable and practical resource for spa and wellness industry managers and consultants, and professionals in allied service industries.

Biography

Author(s):  Dr. Javier Vazquez-Illa is a Global hospitality executive and professor, with 30+ years of senior leadership across luxury hotels, resorts, spas, and wellness destinations.

Reviews

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