Title: International Management
Subtitle: Multinationals and Their Challenges
Subject Classification:  Business and Management  
BIC Classification: KJ, KJU
BISAC Classification: BUS035000, BUS041000, BUS008000
Binding: Hardback, eBook
Publication date: 09 Jun 2025
ISBN (Hardback): 978-1-83711-268-5
ISBN (eBook): 978-1-83711-269-2

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Description

More than 61,000 companies in the world qualify as multinational corporations (MNCs). They control nearly half a million subsidiaries worldwide. Managing a multinational enterprise requires a different set of conceptual tools than in the case of purely domestic firms.
More than 90 percent of MNC CEOs state that sustainability is important to their companies’ success, and that their companies are developing sustainability strategies, and seeking to market sustainable products and services. Corporate social responsibility programs have become crucial to boosting employee morale and lead to greater productivity in the workforce. Global managers are integrating business ethics principles to remain competitive, and aiming to embrace cultural differences in their daily operations. Cultural empathy can be a powerful lever for maintaining, renewing, and shaping an organization’s viability. An organization’s culture can be either one of its strongest assets, or liability.
Managers of multinationals are required to analyze international markets, understand market dynamics, and develop offerings. For instance, global supply chains may be riskier than domestic supply chains due to the numerous links interconnecting a wide network of firms. Last but not least, global managers need to think strategically about each project in light of its connection to the firm’s overall strategic plan.

Biography

Author(s):  Dr Felix Lessambo is an Associate Adjunct Professor at Fordham University, New York, USA.

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