John Storm is Executive MBA Programme Director at the University of Aberdeen, Scotland. John Wilson, PhD, is Professor of Public Policy and Management at Donghua University, Shanghai, China.



However much we know, or think we know, about China, it is in all our interests to try to know a little more. China is an economic, political and military superpower and, directly or indirectly, affects all of our lives. It is the second largest economy in the world after the United States but projected by some economists and think tanks to become the largest economy by 2030 if not sooner.  

In achieving the strategic goals established by China’s central government, the role of business is critical. It is important to understand how organisations and individual managers respond to these goals, not least when under the type of extreme and unprecedented pressures that have arisen from the COVID-19 pandemic. To this end, and to seek to contribute to some level of greater appreciation and understanding of developments in China, we invite submissions of case studies written by practising managers for their peers, students and those who simply have an interest in China, to highlight a wide range of issues and management challenges faced in a variety of sectors.

In order to support this initiative, case study submissions are welcome via two tracks:

  1. Short case study, intended to provide concrete and timely insights that offer a meaningful learning opportunity for the reader. The case may revolve around a project undertaken by a specific individual or organisation or may reveal objective observations about an emerging trend within an organisation or industry environment. May be appropriate for practising executives who wish to share relevant experiences, but who are less familiar with conventional academic writing styles. Requires bibliography only. Suggested length: ​500-750 words.
  2. Full case study, intended to document substantive and in-depth insights into a well-defined subject area that is of recognised importance within the China business landscape. Appropriate for academics, practising managers and students engaged in MBA/Masters level programmes who wish to share a work-based project and/or comment on an emerging trend and from which key learning points may support or inform decision-making for others interested, or involved in making business decisions, in China. Should have full reference list. Suggested length: 2,000-3,000 words. 


Guidelines for Authors

  • Title: Should be concise and informative
  • Author information: Name(s) of the author(s); Author(s) position / job title; Author(s) organisation
  • Abstract: 100-150 words (Abstract not required for short case studies)  
  • Declaration:  Authors should provide a statement disclosing financial or non-financial interests related to the work submitted for publication. Existence of no relationship should be clearly stated.


Format for Submission

Submissions should be provided in docx format (Word 2007 or higher)

  • Main headings should be formatted in 12-point Calibri, bold, aligned to left, with two line spacing above the heading
  • Sub-headings should be formatted in 12-point Calibri, bold, aligned to left, indented with emphasis (this may be bullet pointed or numbered), and with single line spacing above the sub-heading
  • The body of the text should be formatted in 12-point Calibri, single line spacing, justified alignment.
  • Use automatic page numbering. Use the table function, not spreadsheets, to make tables
  • Abbreviations should be defined at first mention and used consistently thereafter
  • Footnotes may be used to provide additional information and should be numbered consecutively. They should not consist solely of a reference citation or contain figures or tables.
  • Acknowledgements of people, grants, funds, etc. should  be placed in a separate section before the reference list. Names of organisations should be written in full.
A case can be submitted with the author or company name disguised or anonymised. This should be requested to the editors


Reference list (or Bibliography list for brief case study submissions)

Please follow official APA version 7 guidelines.

The list of references should only include works that are cited in the text and have been published or accepted for publication. Reference list entries should be alphabetised by the last names of the first author of each work. If available, always include DOIs as full DOI links in your reference list (e.g. https://doi.org/abc). Full case studies are expected to cite references in the text by name and year in parentheses.


Figures, Tables and Illustrations 

Figures, tables and illustrations (herein referred to collectively as Figures) should be formatted as follows:

  • Numbered using Arabic numerals in consecutive order
  • Headings should be written in bold before the Figure
  • Figures should be positioned to centred
  • Figures should have a full line space before and after
  • Avoid using blurred or low-quality images that may be difficult to read upon publication
  • Where possible, provide original images and text rather than copies or screenshots
  • Prepare tables or charts in monochrome



Please submit Cases/Case Proposals before 1st September 2023



To discuss or submit a Chapter for consideration in the second volume of The China Business Casebook Series, Cases From the Field, please contact the Editors, john.storm@abdn.ac.uk or johnwilson@dhu.edu.cn


Please click here to see an example structure for a full case study.


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