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The Age of Charisma: Understanding the Charismatic Personality

Title: The Age of Charisma
Subtitle: Understanding the Charismatic Personality
Subject Classification: Psychology, Religion and Faith, Business and Management, Society and Culture
BIC Classification: JM, JMS, HR
BISAC Classification: PSY023000, REL079000, SOC002010
Binding: Hardback, pp.188
Publication date: 31st October 2023
ISBN (printed book): 978-1-80441-205-3
ISBN (web pdf): 978-1-80441-206-0

Price: £79.99

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Charisma encompasses power, popularity, and influence. Yet behind the curtain, complexity, chaos, and insecurity lurk. Examining the lives of charismatic personalities in a variety of fields (religion, entertainment, business, sects, etc) a picture emerges of distorted, unfulfilled souls yearning for the limelight by an inescapable force they cannot understand yet which fuels their very existence. The Age of Charisma: Understanding the Charismatic Personality examines personalities from their earliest upbringings to their often tragic end, examining the similarities that brings the charismatic to the glowing stage of fame that only temporarily assuages wounds from unhappy childhoods.  The charismatic personality has always been part of human history, but they shine brighter today thanks in part to our media-dominated landscape and the growing reliance on visual rather than written communication. Ours is a golden time for such enigmatic personalities; their social influence and idolatry have never been greater.

This book is written for scholars, instructors and researchers broadly interested in charisma as a social phenomenon and as the product of an expansive reality dominated by screens.


Author: Dr. Taso G. Lagos is a lecturer and program manager at the University of Washington, Seattle, USA


"In The Age of Charisma, Dr. Lagos goes beyond politics, where charisma’s ill effects are often muddled into partisan divisions, to provide a compelling examination of the ways in which people with charismatic personalities have infiltrated myriad reaches of society, as well as the significance of this personality often being rooted in troubled beginnings and tragic ends both for the charismatic and those pulled into their orbit.  What made this book a delight to read and left a lasting impact was its surprising examination of the city of Athens through the charismatic lens, making a strong argument for the way in which collective charisma as the result of human community can produce a more sustainable and healthy future."

- Philip Palios MLitt US-UK Fulbright Alumnus

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