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The China Business Casebook

Title: The China Business Casebook
Subject Classification: Business and Management, Corporate Governance, Economics and Finance, Education
BIC Classification: KJ, KJR, KC
BISAC Classification: BUS107000, BUS019000, BUS104000
Binding: Hardback, Paperback, ebook, pp.256
Publication date: 1st January 2023
ISBN (Hardback): 978-1-80441-000-4
ISBN (Paperback): 978-1-80441-352-4
ISBN (ebook): 978-1-80441-001-1

e-books available for libraries from Proquest and EBSCO with non-institutional availability from GooglePlay

For larger orders, or orders where you require an invoice, contact us admin@ethicspress.com


The China Business Casebook draws on real business case studies created by senior managers, many of whom are studying on or alumni of Executive/International MBA (EMBA/IMBA) Programmes in Mainland China. The Casebook captures unique, actual,  operational and strategic business cases, written to reflect and learn from real-world problems and challenges. It will be of great benefit to teachers, researchers and practitioners (including EMBA/IMBA students) around the world, and provides important and valuable insights into decision-making in China-based companies. 

The Casebook features cases from a wide range of China-based companies, from multinationals to small and medium-sized enterprises, including for-profit and not-for-profit organisations, a significant proportion of which are China-owned.

The China Business Casebook is the first title in The China Business Case Study Series. It is published in association with the University of Aberdeen (UK), Webster University (USA), and the China Association for Socially Responsible Leadership, CASRL (UK).


Editors: John Storm is Director of EMBA Programmes, University of Aberdeen, Scotland. 

Professor John Wilson is Vice-Director, Donghua-Edinburgh Centre for Creative Industries, and Academic Director, Centre of International Programmes, Donghua University, Shanghai, China



“This collection truly has something for everyone who is interested in introducing the complex, ever-shifting business environment in China to their students.  From corporate finance to design thinking to employee morale during Covid-19, there is a vast array of choices here. Some cases are written by actual practitioners, so should work just as well in an EMBA class as in a more academic-oriented one.” 

- Dr. Ellen Touchstone, Associate Dean, Xi’an Jiaotong-Liverpool University


“This collection of business case studies is a valuable resource, whether for course on doing business in China or more general international management or strategy courses.  The cases provide an excellent basis for discussion, as the direct involvement of authors in the situations ensures that the cases represent real business challenges in today's China that can be linked to more general theories and frameworks.”

- Dr. Steven White, Associate Professor, Tsinghua University


This great collection shows important aspects that all managers should consider when doing business in China. The cases highlight the uniqueness of Chinese culture, values, mindset, and competitive market environment, that unless realized and respected by companies seeking to do business in China, will not be able to survive in this market!

- Weifeng CAO, Managing Director, Accenture (China)


This collection covers cases from various industries reflecting the latest business context of China. It shares stories and examples of how organizations react or adapt to China’s ever-changing environment, seeking the chance of converting risk to opportunity. Business practitioners in China would find a lot of useful and interesting materials in these cases to stimulate reflection and grow fruit for their own daily practice.

-Feola HAO, Research Director, KANTAR (China)


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