Title: Winery Hospitality Management
Subtitle: Strategies for the Global Wine Experience Economy
Subject Classification:  Business and Management, Society and Culture, Food and Farming  
BIC Classification: KJ, JFC, JF
BISAC Classification: BUS081000, EDU029110, SOC005000
Binding: Hardback, eBook
Planned publication date: Nov 2026
ISBN (Hardback): 978-1-83711-448-1
ISBN (eBook): 978-1-83711-449-8

e-books available for libraries from   Proquest  and   EBSCO   with non-institutional availability from  GooglePlay

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Description

Winery Hospitality Management is a comprehensive guide to the design, implementation, and operation of hospitality services within the global wine industry. As wine tourism continues to grow into a vital segment of the hospitality economy, wineries face increasing pressure to provide memorable experiences, manage visitor services efficiently, and align with sustainability and brand storytelling. This unique book bridges theory and practice, offering a comprehensive examination of how winery operations can leverage hospitality as a competitive advantage.

The book blends business principles, service quality models, cultural tourism insights, and possibly case studies from Old and New World wine regions. It is the first textbook to address winery hospitality from a strategic management perspective, tailored for wine business professionals, hospitality operators, and students in hospitality, wine business, and tourism programs.

Biography

Author(s):  Dr. Angelo Camillo is Associate Professor of Management and Wine Business at Sonoma State University, California, USA; Korbel Brothers Professor of Wine Business; and Editor-in-Chief of the Wine Business Journal of the Wine Business Institute.

Reviews

̈Professor Angelo Camillo presents winery hospitality management through a comprehensive and holistic lens, connecting wine production facilities with the broader hospitality experience. By integrating essential disciplines such as digital innovation, staff training, and sustainability, he demonstrates how wineries can create lasting value for both visitors and businesses. The book highlights how winery hospitality can become a strategic asset, thoughtfully woven into the facility's architecture and the surrounding vineyard landscape. When guests are fully immersed in the experience, they naturally become passionate ambassadors for the brand. Chapter by chapter, Professor Camillo provides a practical roadmap to the key components of delivering memorable and impactful visitor experiences. Readers who apply the concepts in this book will gain the knowledge and tools needed to strengthen their brand, enhance customer loyalty, and increase sales. ̈
- Donald J.P Ziraldo, C.M., LLD, ZIRALDO ESTATE WINES, Co-founder, Inniskillin Wines, Ontario, Canada. www.ziraldo.ca

“Throughout my HR leadership roles with Marriott and Accor, two global hospitality companies, I learned that consistent, thoughtful service starts with how we hire, train, and support our people. Now at Bundschu Company, I see how important it is to bring that same commitment to winery hospitality while preserving the winery's character and story. Angelo Camillo’s Winery Hospitality Management speaks directly to this need. I especially appreciate its attention to staff development, employee wellbeing, and preparing teams to welcome guests from different cultures and backgrounds. It offers educators and winery leaders a useful foundation for making hospitality an essential part of the business. ̈
- Kaitlyn Tinder, Vice President of Human Resources, Gundlach Bundschu Winery, Sonoma, CA, USA https://bundschu.com/

“Winery Hospitality Management makes a valuable contribution to the study and practice of wine tourism by showing how hospitality transforms a winery from a place of production into a destination. Angelo A. Camillo connects guest experience, storytelling, and wine education with the managerial dimensions that sustain them: staff development, strategic planning, sustainability, digital innovation, and performance measurement. The book’s international outlook and practical case studies make it particularly relevant to students, educators, and professionals seeking to understand the evolving wine experience economy. It offers a comprehensive framework for wineries wishing to create memorable, responsible experiences while strengthening their relationship with visitors and the territories in which they operate. ̈
- Roberta Garibaldi, PhD, Professor of Tourism Management, University of Bergamo, Italy https://www.robertagaribaldi.it/en/