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Research at the Crossroad of Finance, Marketing and Operations for Sustainable Business

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Title: Research at the Crossroad of Finance, Marketing and Operations for Sustainable Business
Subject Classification: Business and Management, Sustainability, Research 
BIC Classification: KJ, KF, RNU
BISAC Classification: BUS008000, BUS072000, BUS071000
Binding: Hardback, pp.(to be confirmed)
Planned Publication date: September 2024
ISBN (printed book): 978-1-80441-328-9
ISBN (web pdf): 978-1-80441-329-6

Price: £87.99

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Description

This book collects research studies connecting Finance, Marketing and Operations to Sustainable Business. Readers can find the output of scholars’ efforts worldwide, from Latin America to Asia through Europe and Africa.

Each chapter addresses the challenges to making business sustainable through several lenses, e.g. using various research methodologies, focusing on several geographical locations, or examining one or more specific businesses and industries. This book targets several audiences: Students looking for insights into interdisciplinary studies bridging business and sustainability; research scholars; and practitioners, who will find helpful research findings to steer their decision-making towards more sustainable business.

Sections include Environmental Protection; Marketing and Consumer Insights; Local and Global Operations; Organizational Culture; and Human Capital.

Biography

Editors: Dr. Giuseppe Catenazzo is Head of Research, AUS American Institute of Applied Sciences in Switzerland, and Affiliate Professor at ICN Business School, Nancy & Paris, France.

Dr. Mélanie Florence Boninsegni is Assistant Professor at IPAG Business School, Paris, France.

Dr. Emmanuel Fragnière, is Professor at HEG Valais/Wallis – University of Applied Sciences in Western Switzerland, and Teaching Fellow at the University of Bath, United Kingdom.

Dr. Sajal Kabiraj is Principal Lecturer, School of Entrepreneurship and Business, Häme University of Applied Sciences (HAMK), Valkeakoski, Finland

Mr. Vedran Milojica is a PhD Candidate at Faculty of Tourism and Hospitality Management, University of Opatija, Republic of Croatia.

Dr. Aleksandra Zając is a Researcher at AUS American Institute of Applied Sciences in Switzerland, and Lecturer at the University of Applied Sciences in Racibórz, Poland.

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